A logo is a terrible thing to waste.
Your company's logo is a representation of you, usually a first impression, always a memory...
A logo should be designed for the medias’ that it is to be used in. For a corporate or brand logo that means most all medias’. A logo with 12 colours or a photo image may look nice in full colour printing, but they are not transferable to many medias. Printing costs will increase as a result of the many colours needed to reproduce the logo.
Keeping the logo design down to one or two colours will make the logo easy to accurately reproduce.
A good logo will be just as effective in black & white as it is in colour. This is for uses such as newspaper advertising, fax, and photocopies.
A logo should be completely vector based (points not pixels). This is a fully scaleable file that will be needed for large format printing such as signage, banners, or silk screening for promotional items. Vector designs are easier to accurately reproduce.
A more detailed description for individual jobs can be found on the flash site. Click to view it!
